A PICTURE SAYS A THOUSAND WORDS, BUT THE RIGHT WORDS SAY EVERYTHING ...
From strategic narrative to social media - communication is words. The challenge is to create attention, interest, conviction and action
Strategic thinking is the foundation. Strategic initiatives are the projects and measures that are implemented in the belief in this foundation. But it must engage and dear children have many names. Strategic narrative. Strategic logic. Strategic storytelling. Elevatorpitch. Brand story ... A narrative can be compared to a synopsis of a movie ... an inspiring short version of the story and, for you, what role you should play in that story.
Through a narrative, you will inspire your own organization, increase the pulse of partners, attract customers, engage influencers. You are looking for a story that is clear and holistic. Precise, but with the potential for growth. It should be an extension of the vision, communicate the strategy and express our culture.
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Below are some examples of Breen.a's developed concepts for communication in recent years, with Norsk Gjenvinning as a senior in several ways ...
THE END OF GARBAGE
Norsk Gjenvinning
THE WILDEST NORWAY CAN BE
Romsdalen
SO MANY QUESTIONS ABOUT EV CHARGING. ONE ANSWER
CURRENT
THE NEXT STEP
Techweb
ALL INGREDIENTS FOR A LIFETIME EXPERIENCE
Arctic Travel Company
HAND-PICKED TRAVELS FOR THE GOOD LIFE
Art of Travel
AT THE END OF THE ROAD ADVENTURE BEGINS
Camp Tamok